Straight outta “Hamburg house city”, Adana Twins helped secure their home’s reputation for deep grooves with a series of early EPs that have made them among the most buzz-worthy acts to emerge from the German media capital.
Placing repeatedly in the pole position on both Resident Advisor and Beatport charts, the duo of Take It Easy and Friso have found their way into the record bags and Traktor set-ups of the world’s top DJs, while comfortably establishing their own sound where sleek beats and clever sampling are only a small piece of a bigger musical vision that began to form during a previous era.
Formed in 2006, at the height of the French indie-electro takeover, the pair was, like the rest of the world, instantly enamored with the song-filled crossover sound coming from Ed Banger and its affiliates.
But unlike many of their peers, Adana Twins soon began to feel exhausted with the harder, stronger, faster ethos that took over the community. Take It Easy, in particular, felt the fatigue, his name in direct conflict with the adrenalized style, as was his youth spent head-nodding to laid-back hip-hop like Black Star and Dilated Peoples.
Friso, a follower of techno since the ripe age of 10, also knew of sounds beyond mere analog crunch.This appreciation for deeper beats soon found its way into the duo’s all-night DJs gigs, which allowed them to buck the trend of the times by playing all styles and tempos.
They quickly established a residency at famed Reeperbahn club Baalsaal soon where they could incorporate the full range of dance music over eight to ten hour sets. These popular JEUDI (French for Thursday) nights inspired Take It Easy to launch a label of the same name with Doctor Dru and Davidé, committed to providing music for DJs who, like the Twins themselves, wanted a fun-yet-sophisticated sound that would stand out, even amongst their Hamburg peers.
This close knit scene included, not only colleagues like Monte, Davidé, Doctor Dru or Kruse & Nuernberg, but also indie-dance stars Digitalism and Solomon’s Dynamic posse, all of whom collectively pushed Hamburg’s dance scene to new heights while garnering attention beyond the city’s own clubbing community.
Perfectly poised to seize the opportunity, Adana Twins delivered their first hits, “Everyday” and “Strange”, on Exploited in 2012, to a global scene that was ready to look in Hamburg’s direction.
The tracks would go international, being played by the likes of A-Trak, Pete Tong, Soul Clap, and Wolf+Lamb to name just a few, and would lead to remix requests for labels such as Get Physical, Noir Records and Kitsune.
The wider attention also sent Adana Twins off on a whirlwind year of touring, manning the decks at renowned venues such as Ushuaia (Ibiza), Cielo (New York), Watergate (Berlin), Warung Beach Club (Brazil) and The Warehouse Project in Manchester, where their hit records caused the crowd to sit-down in respect.
They also got their first taste of festival success, offering their sound to an exceptionally appreciative crowd at Loveland and MELT Festival.Despite the constant globe hopping, the duo took the time to double down on their hometown, launching their bi-monthly “Adana Night” party at Hamburg’s EGO club, where they invite their local crew to come party with the many new musical friends they’ve made on the road.
This expanding scene, which includes many colleagues from the pair’s former careers in design and advertising, forms the nexus of music, art and graphics community that is sure to see Adana’s next step— whether an album, a live show, or something equally exciting—rival that of the Ed Banger heroes who inspired Take It Easy and Friso in the first place.
Frequently Asked Questions
BOOKING Adana Twins
How to book Adana Twins?Our booking agents have successfully helped clients around the world secure talent like Adana Twins for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at AAE Music represents and listens to the needs of organizations and corporations seeking to hire musicians, bands, or entertainers. Fill out a booking request form for Adana Twins, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Adana Twins or any other artist of your choice.
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Who is the agent for Adana Twins?AAE Music has successfully secured celebrity talent like Adana Twins for clients worldwide for more than 15 years. As a full-service artist booking agency, we have access to virtually any artist, singer, or performer in the world. Our artist booking agents are happy and able to submit an offer to the musician or band of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Adana Twins for your next private or corporate event.
What is a full-service talent booking agency?AAE Music, the music division of speaker bureau and celebrity booking agency All American Entertainment, acts as a "buyers agent" in the artist booking process. We exclusively represent talent buyers, meeting planners and event professionals, who are looking to secure an artist, musician, band, or musical duo for performances, personal appearances, speaking engagements, corporate entertainment, commercials, or endorsements. We do not exclusively represent Adana Twins or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Adana Twins or any other artist or celebrity on this website. For more information on how we work and what makes us unique, please visit How We Work.
Adana Twins performs electronic music and can be booked for (private) corporate events, personal appearances, or other music performances. The estimated booking fee range to book Adana Twins for your event, Please Contact. Adana Twins has more than 9.7K listeners worldwide and really knows how to entertain your audience. Similar artists are . Contact AAE Music agency for ratings, reviews, videos and information on scheduling Adana Twins for an upcoming event.
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