Hi Fashion (often stylised as Hi-Fashion) are an American electro pop duo, consisting of Jen DM and Rick Gradone. The band’s music features electronic, upbeat pop songs, many with ironic and humorous lyrics.

DM and Gradone are both originally from New York but both are now based in Los Angeles. Currently, Hi Fashion has released one EP, their debut, “Sprechen Sie Hi Fashion?”Originally, the pair named the band “Hi-Fashion $5.

99” and later changed it to “Hi-Fashion $9.99” and eventually dropped the price tag and became known simply as “Hi-Fashion”.Hi Fashion’s first single, “Amazing” was released in July 2010, and their debut EP “Sprechen Sie Hi Fashion?” a year later, in July 2011.

The bands style is most noted in their music videos for their singles, demonstrating a lavish and outlandish fashion style, also strongly mirrored in their live performances. Many of the clothing items are made by the band themselves.